Everything is connected.
Economy, digitality, environment, consumption and society belong together. This awareness in the minds of many people is new. It is leading to a change in values in all areas of society. Everyone is affected by this change and plays a part in it. Ecological decisions now play a role in politics, business, industry, culture, the development of cities and spaces, in travel and purchasing decisions. Responsibility for dealing with environment and nature is becoming the new zeitgeist.
The decades of the throwaway society are coming to an end. People are reorienting when it comes to shopping: reduce, reuse, recycle. These are the criteria for consumer decisions at the beginning of the 21st century. And these are good requirements for the circular economy.
The market is reacting and reshaping itself: Until now, companies stood for profit orientation. And non-profit NGOs are committed to environmental protection and climate protection. This is now changing. In more and more established companies, the circular economy with its symbiosis of economic and sustainable thinking and acting is entering the top levels. This is giving rise to transformation processes. Environmental sustainability in supply chains, production and value creation processes are becoming part of corporate strategies. Also, because new political framework conditions demand these changes from companies. And also, because more and more consumer decisions are being made in favour of brands and manufactures that include ethical and resource-saving standards. Those who change their business model to a circular economy gain a competitive advantage.
New brands and companies enter the markets with their innovations. They do not have to transform anything. They produce sustainable, ethically and according to circular economy criteria from the outset. Often this attitude is paired with a concrete solution that remedies a deficiency or imbalance.
What both types of companies have in common is a new thinking in designing, producing, using and disposing of consumer products. They change the values in the value chains. This is what matters now.
And this is where Eco Twin comes in.
The future is now.
Eco Twin is a platform with a magazine, shop and services around solutions for a sustainable circular economy.
Entrepreneurship, inventiveness, new technologies, knowledge and experience are driving the ecological transformation of the economy, lifestyle and cities. We bundle the knowledge about this.
In the magazine, we tell the stories of change, innovation and we talk to the “hidden stars”, those who are already blazing these trails and driving the solutions of the future. We are connecting the dots and bring together the loose ends of economy, digitality, environment, consumption and society and explain linkages. The focus is on economy, energy, tech, urban and lifestyle. We want to awaken and inspire the pioneering spirit; we want to whet people’s appetites for the new that is coming, bring together old ideas, new approaches and offers from the circular economy.
The shop is a guide to products that replace products from the throwaway society as a fair and ecological alternative. Buy less, but better is the idea behind it. We link to those shops whose products we know and like. They are fairly produced, mindful in their use of resources, degradable or recyclable. The range of products in the shop is curated and therefore subjective. We focus on the small, lesser-known brands and are happy that big brands with the same attitude can be found more and more in supermarkets and drugstores. All together – we think this is how it should be. In the medium term, there will be a Second Life in the shop. And the No-Eco-Twin is also being planned. These are the products that don’t have an ecological alternative yet but need one. Suggestions are welcome.
Services: We believe we can develop, plan and build a desirable future and support those who want to do so. We are happy to share our knowledge – talk to us anytime.
Is there a vision?
Yes. The best thing would be if Eco Twin no longer existed in 12 years. Then fair, ethical, ecological standards will have been established. We are making a book and documenting the transformation stories from the magazine and the website here will be a look back at a time gone by.
The TEAM
Susanne Weller, Founder of Eco Twin
Susanne advises on strategic storytelling, positioning, transformation, and interface management. Her focus areas include solutions from the circular economy, sustainability, deep tech, Industry 4.0, and the interconnections between these fields. Her clients include companies, startups, and institutions from various industries with a high level of innovation.
Connecting the dots: Susanne brings together knowledge from different perspectives. Her expertise is built on more than 20 years of experience as an independent entrepreneur, academic degrees such as a Master of Arts, Environmental Manager (University), and a Master of Science in Environmental Sciences (expected completion by the end of 2025), as well as developing future skills with certifications such as a certified systemic coach.
The idea for Eco Twin emerged around 2016 when she attempted to align her consumption with circular economy principles—only to realize that it wasn’t feasible. Since then, she has been driven by the question of how industry and business can transition to a decarbonized and circular future.
Current research topic: Solutions for embodied carbon—To what extent do innovations in digital technologies, materials, and processes contribute to reducing the carbon footprint of construction projects?
Katerina Vetter Kapagiannidou
Katerina Vetter Kapagiannidou is an expert in food, particularly in the origins of ingredients and cultivation methods. She is the author of the wonderful book “Was Gäste glücklich macht”, a communications expert, and a university lecturer. More than ten years ago, she founded the fine food store von und zu Tisch in Berlin-Mitte.
At Eco Twin, Katerina shares her knowledge about sustainable trends and problem-solving in the food industry and writes about food & lifestyle.
Stephanie Beckmann, Editor
Stephanie Beckmann studied journalism and has worked for pop culture magazines, lifestyle titles at Axel Springer Verlag and Der Spiegel, among others. Her focus is now on sustainable content creation with value – for formats such as National Geographic and in corporate publishing for various brands. Stephanie has known Eco Twin since its development – and she is an absolute dream editor for Susanne.
